Key Highlights

• Core Objective: The program was designed to equip cattlemen with strategic insights and skills to drive profitability, operational resilience, and herd sustainability.

• Educational Workshops: Opening day featured hands-on sessions covering beef carcass quality, livestock handling, facility efficiency, and federal conservation program updates. Breakout sessions throughout the event also covered precision technologies, nutrition, and herd health.

• Expert Speakers:

  • Agricultural economist Dr. Dave Kohl provided insights on economic trends and consumer shifts.

  • Dr. Kenny Burdine offered an in-depth overview of the current cattle market to help producers guide operational decisions.

  • Dr. Dan Thomson discussed the beef supply chain and feedlot sector.

  • NCBA President Gene Copenhaver shared national policy updates and industry opportunities.

• Networking & Exhibits: Producers had direct access to over 30 indoor and outdoor vendors at the Trade Show. Evening networking was highlighted by "The Prime Hour: Beef & Brews" social event and prime rib dinner.

• Sponsorship: The event was primarily sponsored by the Virginia Cattle Industry Board. It was executed in partnership with the Virginia Cattlemen’s Association, Virginia Cooperative Extension, and Virginia Tech programs.